Performance Calculator
2026
Contribution Margin 1
€12,11
21,7 %
Contribution Margin 2
-€6,22
-11,2 %
Net Margin (CM3)
-70,9 %-€39,55
Total Net Profit
loss-€118.660,39
Input Parameters
€
%
%
%
€
%
Unit Economics Breakdown
Effective AOV (excl. VAT)€55,75
- COGS (Product Cost)-€33,45
= Gross Profit (Product)€22,30
+ Net Shipping (Revenue - Cost)-€7,40
- Variable Costs (Payment, Fulfillment)-€2,79
Contribution Margin 1 (CM1)
Profit after product & variable costs.
€12,11
21,7 % Margin
- CPA (Marketing Cost per Order)-€18,33
Contribution Margin 2 (CM2)
Profit after marketing. Covers fixed costs.
-€6,22
-11,2 % Margin
- Fixed Costs Allocation (per Order)-€33,33
Net Margin (CM3)
Final profit/loss per order.
-€39,55
-70,9 % Margin
CPA
€18,33
Cost Per Acquisition
Break-even Volume
12.797 orders
Orders needed to break even on CM3 (net margin)
MER
4.91x
Break-even ROAS: 4.60x